Kickstarting Your Video Marketing Campaign in 3 Ways » Martech Zone

Kickstarting Your Video Marketing Campaign in 3 Ways » Martech Zone




You’ve probably heard through the grapevine that videos are worthwhile investments for any business looking to improve their online presence. These clips are great at increasing conversion rates because they’re great at engaging in the audience and conveying complex messages in an efficient way — what’s not to love?

So, you’re wondering how can you kickstart your video marketing campaign? A video marketing campaign can seem like a huge project and you don’t know what first step to take. Don’t fret, we’ll give you a few tips to help you out.

1. Identify Your Audience

Before you start scrambling for equipment to create your video, you have to figure out who your audience is first. If you don’t know who you want the video to reach, it’ll be hard to create content and even worse, it might end up collecting dust since no one wants to watch it.

It’s important to know who your audience is because they’ll be the ones watching your video. So, get to know them— what they like, what they don’t like, what they’re struggling with, and how you can provide a solution to their problems.

Perhaps they’ve been struggling with how to use your product or service, so creating a video that explains to them about your products or your brand will be a great way to start.

2. Do Some Keyword Research

Keywords aren’t just for ranking on Google. They can be just as useful for making sure your video garners views just as they are for ranking high on search engines. When you type in the search bar on Youtube, you’ll find a drop-down box full of suggestions.

These suggestions are useful for your video because it shows you what the popular searches are. Once you have an idea of what keywords people are searching for, you can build your content around those words and create something people want to see.

You can optimize SEO on your video by using interesting thumbnails, titles, and descriptions that appeal to what your audience searches for. Simply use the keywords as much as you can in the description box or title.

3. Get Help From Some Tools

The Internet is full of abundant resources. For every problem, there’s a high probability you would find the solution on Google. 

If you’re looking to create a video but don’t know how, don’t let that stop you from starting. Videos may seem like a huge investment and can seem like something to splurge on, but believe or not, you can find tools for creating videos that are affordable or even for free.

You don’t have to be a video marketing expert to create a video on your own. Even if you’re just starting out, you can access a variety of tools online.

Now that you have a rough idea of what to prepare to finally kickstart your video marketing campaign today. So, start listing those keywords and figure out who your audience is. Once you get those two sorted out, it’s time to start creating your videos.

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