INS ICO points of differentiation:
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Confirmed industry interest — Signed MoUs with leading manufacturers (Unilever, Reckitt Benckiser, FrieslandCampina, etc.). 7 out of 10 largest consumer goods manufacturers confirmed they are going direct-to-consumer and looking into the option of INS
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Clear use for blockchain — Single immutable source of data on state and flow of goods. Saves time and money on back-office costs and database reconciliation between supply chain participants. Helps break the barrier for manufacturers to sell directly
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Experienced team — INS founders created Instamart, the largest venture-backed grocery delivery business in Russia (100,000+ orders delivered, $10m of investment raised including from ex. VP of Walmart). We have 5 years of experience in the grocery space. Three Harvard graduates. Team members based in Amsterdam, Austin, Boston, Luxembourg and Moscow
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Top partners and advisors — Blockchain partners include Bancor (liquidity), Ambrosus (supply chain data), Civic (identity). Advisors feature top crypto professionals and business leaders: Rawi Abdelal (Harvard Business School), David Wachsman (Wachsman PR), Eyal Herzog (Bancor), Sebastian Stupurac (Wings)
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Huge opportunity — Grocery is $8.5 trillion market ripe for disruption, online is $300 billion and rapidly growing. Direct-to-consumer is the new market trend and will become mainstream in 3-5 years. INS is the only company pursuing this opportunity globally